PopSugar features lifestyle content targeted towards women 18–34, across topics such as beauty, entertainment, fashion, fitness, food, and parenting, on mobile, video, and social media.
Online/Digital PS launched as POPSUGAR in 2005, when Lisa Sugar created a blog covering pop culture and celebrities. In 2006, Lisa and her husband, Brian Sugar, joined forces to turn her hobby into a media brand, based in San Francisco.
POPSUGAR delivers the biggest moments, the hottest trends, and the best tips in entertainment, fashion, beauty, fitness, and food and the ability to shop for it all in one place.
PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information. Our staff of journalists and subject-matter experts research, report, and ...
Popsugar (@popsugar.official) on TikTok | 33.3M Likes. 601.9K Followers. The bright spot on the internet.Watch Popsugar's popular videos: "Beauty lead @Jessica...", "Rarely do we see thi...".
Popsugar today unveiled its relaunch as PS, a brand focused on cultivating the well-being of its audience through real-life stories, first-person perspectives, and expert-backed information.
Introducing The 2026 Popsugar Reading Challenge Grow your garden (ahem, your bookshelf) with this year's 50 reading prompts. Read More