Real or Fake? There’s a War Over Christmas … Trees.

Tree farmers and the marketing group that supports them want more Americans to buy live-cut trees. A new Home Depot ad gave ...
Chain Store Age

Home Depot in new partnership to enhance retail media network

In addition, Home Depot's sponsored products advertising results are enhanced by Pentaleap's Fluid Relevancy Engine, which is designed to dynamically position ads to the right customers at the right ...
Marketing Dive

Home Depot spruces up mobile native ads with deep linking

As an unusually cold winter winds down, Home Depot is shrewdly using mobile to reach consumers? whose minds are turning to home improvement projects with native ads while simultaneously experimenting ...
Chief Marketer

Q&A with Home Depot’s retail media VP: Time to unify and scale

Melanie Babcock, Home Depot’s vice president of Orange Apron Media and monetization, discusses the brand’s new self-service retail ad platform Orange Access. The Home Depot unveiled a new self-service ...
Hosted on MSN

Fall Savings From The Home Depot are Here to Make Your Home Cozy

Ad content in partnership with The Home Depot — Doers Get More Done. It’s no surprise that fall is the most popular season. The comfy, cozy vibes it brings just can’t be beat. As the chill in the air ...
Ad Age

Why Home Depot is evolving its media strategy, starting with branded content

Are you a print subscriber? Activate your account. By Nina Caruso - 40 min 58 sec ago By Erika Wheless - 44 min 39 sec ago By Adrianne Pasquarelli - 2 hours 53 min ago By Brian Bonilla - 5 hours 27 ...