Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) ...
SEATTLE — Jonette Gregory has spent nearly 40 years tracking Alaska Airlines’ planes. She’s not just an aviation enthusiast. Gregory’s job is to make sure Alaska’s fleet is operating smoothly, to ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback