In this week’s episode of the B2B Marketing Podcast in association with Revere, we dive into the essentials for strategic and financial planning as we head into 2026. We’re joined by Fiona McKenzie, ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

As marketers plan for 2026, they are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence (AI) tools. For the 12th Annual Strategy & Planning ...

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.

When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...

B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog. The report was based on data from a survey of more than 900 ...

Marketing Strategy for B2B Technology Firms In B2B tech marketing, as in most things, the best place to start is with strategy. Having a sound strategy in place will help to ensure that tactics are ...

The internet is one of the greatest things that has happened to businesses. It provides us with an abundance of information on any area we want. And for us marketers, specifically, it has given us the ...

Many B2B marketers still view social media as a tactic instead of a strategy, and that’s a big mistake, says Heather Wadlinger, director of research and strategy at Sacunas Inc. Wadlinger will be ...

Creating a B2B marketing campaign? Let's take a look at some important factors all B2B marketers and startups should be considering when embarking on their next campaign. 1. Don't neglect the ...