ZoomInfo reports a generational shift in B2B sales as Millennials prefer digital experiences, rejecting traditional sales ...

B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The increased consumer demand for high-speed connectivity has prompted unprecedented growth ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

B2B marketers who integrate paid, earned, owned, & shared media as a connected strategy can increase the business impact of ...

If you work in B2B marketing, you already know the frustration. Tons of people land on your website, a small number actually ...

In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact ...

As we near year three of the pandemic, a lot of experts are speculating about when (or whether) business will return to “normal.” Will we go back to in-person selling? Are trade shows a thing of the ...

The Drum Awards Festival celebrates the leaders pushing B2B marketing toward richer stories and sharper strategy. Follow ...

For the first time, The Drum is inviting readers to choose their number one B2B CMO of the year. The Top 100 page includes an ...

B2B sales teams ran into the mack truck of the pandemic economy. Amidst the adversity, lessons on the digital future of B2B sales are emerging. But how do you sell when budgets are frozen? Bring on an ...

Opinions expressed by Entrepreneur contributors are their own. B2B sales can be incredibly rewarding and lucrative — if you know what you’re doing. Unfortunately, most salespeople in this field make ...