Ever wonder if your makeup routine is hitting the mark with the guys in your life? Sometimes what looks amazing in magazines or on social media doesn’t quite translate to real-world attraction. While ...

What truly captures a man's attention often defies the unrealistic beauty standards we're constantly bombarded with, focusing instead on authenticity, confidence, and natural appeal. Cultural ...

For years, skincare was seen as a woman’s domain — men were expected to keep their routines “simple,” and anything beyond a face wash was considered excessive. But today, the men’s skincare industry ...

Layers of heavy contouring or dramatic makeup can appear unnatural or overly artificial, which some men perceive as distancing, preferring a more natural beauty. When makeup becomes the main focus ...

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Beauty is in the brain of the beholder. Go to any museum and there will be men and women admiring paintings and sculpture. But it turns out they are thinking about the sight differently. Men process ...

It's a tale as old as time in the beauty industry: when you peel back the curtain behind the world's largest and most influential makeup, skin, and hair brands, the majority of the time you'll find ...

What’s the difference between the best beauty products for men and your everyday grooming gear? It may seem like a question of semantics, but I’d like to pose a meaningful distinction. If you want to ...

Essence Beauty joined the beauty talk with panelists Gladney, Terrence Baker and Averis Anderson, moderated by Aevin Dugas, to share their texture, style, and hair trauma on the Essence BeautyCon™ ...

What do men want when it comes to grooming products? What everyone else wants — products that speak to them and their needs in an authentic, reputable way. “Most guys, really what I found is that they ...