C.K. Prahalad wrote a highly acclaimed book in 2004 called the “The Fortune at the Bottom of the Pyramid.” It pointed out the large markets at the bottom of the economic pyramid and encouraged ...

During the past decade, many multinationals have come up short trying to make a profit by solving the pressing needs of low-income communities. Preoccupied with their social missions, companies have ...

These women sell everything from vegetables and cosmetics to clothes and meals like ewa agoyin and akara. They get up at the crack of dawn and spend their days negotiating with customers and suppliers ...

From The End of Corporate Imperialism , Aug 01, 2003 Active consumer markets in the big emerging markets have a three-tiered pyramid structure. Consumers in Tier 3 or at the “bottom of the pyramid” ...

Dance Moms Star Nia Sioux to Release Debut Book, Bottom of the Pyramid, With Harper Horizon on November 4, 2025 The triple threat shows the way to come out on top via her story of resilience, triumph, ...