Creating outstanding packaging designs is no easy task – it takes creativity and innovation to think outside the box (quite literally). Not only does the packaging have to reflect the product, but the ...

In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

The consultancy started working on the project at the end of last year and was appointed because of a longstanding relationship with AD Rattray. Breeze Creative was briefed to create a packaging ...

Why not make someone smile while they're drudgingly pushing their cart inside a crowded supermarket? Brands, in order to forge a greater connection with the everyday consumer, have been increasingly ...

ADDISON, Ill. — It looks like a torture chamber for cardboard and Bubble Wrap. At a lab in suburban Chicago, UPS tests new packaging designs by dropping, shaking and smashing boxes with brutal-looking ...

Opinions expressed by Entrepreneur contributors are their own. Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking ...

The sneaker box’s elevation into a form of art, branding and eye-catching marketing was the subject of the Paper and Packaging Board’s recent pop-up museum in New York. Curated by Matt Halfhill, the ...

Dezeen promotion: packaging for children's pens and a make-up set designed to look like an egg carton are among the winners in the Packaging Design category of the 2021 iF Design Award. The iF Design ...

This year’s Olympic Games marks 96 years since Coca-Cola became involved with the Olympic Movement, but it wasn’t until 1980 that it began to launch its limited edition packaging designs celebrating ...