Effectiveness is measured through data-driven insights, while crafting compelling messages demands skill and finesse. The most impactful brand messages form deep connections with audiences, nurturing ...

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

Brand communication is a promise a company makes to the consumer. To make sure that the right message gets across, organizations need to be able to pinpoint the most critical elements to their brand's ...

Combining these tools leverages respective strengths while overcoming potential weaknesses. For centuries, businesses have used different methods of communication to connect with potential customers.

Managing your brand’s reputation is a balancing act. Companies must be constantly poised to both respond effectively to crises and proactively build consumer trust. In my last article on common ...

When we communicate, we use more than just words. The way we stand or sit, the way we gesture, and even the pitch of our voice help contribute to our message. A famous researcher of body language, ...