INDIANAPOLIS — The NBA Finals TV ratings discussion is a classic struggle between the optimist and the pessimist. One headline: "NBA Finals have been most-watched programs since first week of May.” ...

Among seismic sports television changes during the past 50 years, the NBA’s new media rights deal, one that officially begins this week, isn’t quite as earth-shaking as CBS losing the NFL to Fox in ...

Thunder vs. Pacers Same-Game Parlay: Can Isaiah Hartenstein, Shai Gilgeous-Alexander Carry OKC to NBA Title? The Oklahoma City Thunder are one win away from winning the NBA Championship for the first ...

It’s crunch time in the NBA’s negotiations for a new media rights deal that could have a significant effect on the TV business. The NBA has finalized the contracts for a new 11-year deal that will ...

The bond between Los Angeles Lakers head coach JJ Redick and star player Luka Doncic is intensifying. Although Redick is currently the coach for Doncic, he once shared the court with him as a player.

The NBA has become a 3-point shooting league. Here's how 3-point shooting has predicted playoff winners and how the Celtics and Mavericks have mastered the arc. Doc Rivers should collect royalties for ...

The Memphis Grizzlies are learning the benefits of giving this season. When Memphis hosts the Indiana Pacers on Sunday, the Grizzlies will be seeking their sixth consecutive win and their 10th in ...

The Oklahoma City Thunder defeated the Nos. 3 and 2 teams in the Eastern Conference en route to extending their overall winning streak to a franchise-best 15 games. Next up for the Thunder? Well, it's ...

There have been 7 champions in the past 7 seasons. These teams have a chance to extend that streak. Steve Aschburner Both Anthony Edwards and Kevin Durant (now with the Rockets) are looking to become ...

LeBron James has been selected for a major honor at the Paris Olympics. USA Basketball announced Monday that the 20-time All-Star and 4-time NBA MVP will serve as flag bearer for the United States ...

LIVE UPDATES: Follow The Oklahoman's live coverage of Thunder vs. Pacers in Game 5 of the NBA Finals. INDIANAPOLIS — The NBA Finals TV ratings discussion is a classic struggle between the optimist and ...