Katherine Hansen, Ph.D., creative director of Quintessential Careers (www.quintcareers.com), has written an interesting article about the application of a business-school methodology, the case study, ...

Case study interviews are the foundation for all the content that follows. But if you botch the case study interview, you won't get a good content result. Here's Jon's tips for written and video case ...

Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

Whether you're part of a big, high-tech marketing automation company or a mom-and-pop shop selling widgets out of your garage, positive user reviews and testimonials are invaluable to your business.

An icon in the shape of a lightning bolt. Impact Link Top management consulting firm McKinsey & Company offers some of the highest-paying salaries for recent grads. But it's hard to land a coveted six ...

It’s a privileged position, writing a B2B case study. Not only am I entrusted with my client’s own client relationship, but the customer will often take the opportunity of talking to a third party to ...

Supervised by Smith's Nicole Coomber, assistant dean of experiential learning and a clinical professor of management and organization, STRATPATH is led by a team of recent Smith graduate program alums ...

Every time Maggie publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

Jobs in management consulting can be notoriously difficult to land, especially for job seekers hoping to join a prestigious ...

A documentary film about the debate over gun control shows the interviewer, Quinley Inquisitor, asking members of a gun rights organization the following question: “If there are no background checks ...