Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Comparative advertising, also referred to as comparison advertising or competitive advertising, is a common form of marketing that involves making comparisons between different brands or products.

If you’re interested in promoting a business, organization or website on the web but new to the world of online advertising, it could be a daunting task getting started with it. There are all these ...

Today's advertising market has become highly competitive in an attempt to appeal to more online businesses, offering multifaceted options for different advertising needs. Google and Yahoo, two of the ...

The word “transparency” is one of those buzzwords that ad networks love to throw around –– but most traditional networks still operate in a black box that makes smart media buying difficult for travel ...

Comparison advertising is getting more confrontational as brands work harder to catch consumers’ attention, while the general tone of social media lowers the barrier to trading insults. Attack ads, of ...

In the recent past, MTC has been inundated with queries from the media and the public about copy advertising in as far as its GSM competitor, Leo, is concerned. MTC makes no secret of the fact that it ...