In today’s fast-paced digital world, businesses have access to more customer data than ever before. But with so much information scattered across various channels—websites, email campaigns, social ...

As Chief Executive Officer for Celebrus Technologies, Simon is responsible for worldwide operations and all aspects of sales and business development in order to ensure that the company meets its ...

This post was paid for by an advertiser. The Herald-Dispatch newsroom was not involved in its creation. In today’s competitive market, understanding your customer on a deeper level is more important ...

Goodbye, cookies. Hello, agency first-party IDs. Agency holdco Dentsu launched a set of identity solutions for Merkury, its identity resolution platform, on Tuesday. The identity solutions try to ...

Debenhams is taking a single view of its customers to help it better target shoppers. The department store is working with Sky IQ to build a system that will track usage patterns across different ...

The modern business landscape demands that companies prioritize customer satisfaction to stay competitive. This article discusses six actionable strategies to foster a customer-centric culture within ...

Businesses have long chased the promise of a single customer view. As far back as 1999, a group of suppliers, including Oracle and Siebel, backed the Customer Profile Exchange (CPEX) standard, aiming ...