It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...

Ever noticed a woman so smitten by how a man smells, that she leaves all her dignity behind, only to find herself in his bed, the morning after? That’s the stereotyped plot in almost every perfume ad ...

<br>There is an inherent paradox built into fragrance advertising, which is the notion of persuading the consumer to buy a product whose essential function can’t be conveyed, seen or felt through a ...

Every once in a while, an ad doesn’t just miss, it sparks a national debate. The Layer’r Shot perfume commercial did exactly that in 2022, for all the wrong reasons. What was intended to be a ...