As chief marketing officer of Apptio, Allison Breeding oversees the company’s global marketing team — a team focused on driving brand recognition and demand for Apptio’s technology business management ...

A direct-to-customer marketing strategy offers the opportunity to deliver increased revenue, but that doesn’t mean it’s the right fit for every organization. During the pandemic, it was assumed that ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

(Ad) You've probably heard the saying that your customers are your best salespeople. And it's true - they can be your best marketing asset. It's not just about getting them to talk up your product or ...

We’ve heard it before – the customer journey has changed for good. That’s the answer. But what’s the solution? At Ignite USA I’ll speak about the power of customer marketing and brand and why you need ...

I’m Stephanie Capouch, VP of marketing at Terminus. I started my career in the agency world but have spent the majority of time working in tech at companies like Conga, WP Engine, ExactTarget and ...

There is no customer strategy without human connections. Your business relationships with customers are vital to near-term success and future growth. Despite this, we often see companies (including ...

I would argue that the most important indicator of a brand’s health is customer loyalty. For leaders, building and sustaining strong customer loyalty is the holy grail. Leaders talk a lot about how to ...

Now that an economic slowdown is in full swing and the potential of a recession looms, marketing departments are "full go" on adjusting their strategies to suit the conditions. There's no better time ...

Starting a new business is an invigorating challenge that demands a robust marketing strategy. Here we’ll explore the practical tools, techniques and insights to manage your entrepreneurial journey, ...

Customer retention is more valuable than you think. Elevate your customer retention practices to grow your revenue and profits with this guide. As you build your ecommerce brand, your initial focus ...