Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and third-party insights would leave practitioners formulating campaigns and devising strategies ...

With an emphasis on AI-first strategy and improving Google Cloud databases' capability to support GenAI applications, Google announced developments in the integration of generative AI with databases.

The B2B marketing landscape is evolving in so many ways — from the emergence of new tech to the rise of new campaign best practices. Despite this positive momentum, B2B marketers continue to wrestle ...