Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

Working with their local post offices or professional list brokers, small business owners can create targeted sales mailings within their budget to maximize the success of their direct mail campaigns.

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

A survey from Mail Print found that 70 percent of people who received direct mail from a business they stopped engaging with encouraged their relationship with them. Do you have customers who for one ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Direct mail advertising can include cooperative mailings, where a company's ad goes out with other businesses, or a solo advertising piece that only contains information from one business. Cooperative ...

Opinions expressed by Entrepreneur contributors are their own. Since the Great Recession, there’s been a trend in America to shed all physical mail. Many companies stopped mailing catalogs, direct ...

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...