The marketing channel and distribution channel go hand-in-hand. Essentially, without the distribution channel or process, the marketing channel would not exist. The distribution channel includes all ...

In 2026, the most valuable creators will operate like editors. They will publish regularly and will curate products across ...

Channels of distributions are included in the analysis of place within the "4-P" business marketing mix. The channels of distribution describe how products are delivered to target customers.

Walk down any supermarket aisle. What do you see? Brands, brands, and more brands. And, individually, each has its own equity—along with consumer appeal, value, unique brand-defining characteristics, ...

Sony Pictures Entertainment is to adopt a regional model for its international film marketing and distribution teams as part of a corporate restructure that will also see theatrical, home ...

Sundance selected 110 features from 4,042 submissions for its 2012 U.S. and World Dramatic and Documentary Competition lineups. Based on the festival’s history, it’s fair to say that less than 40 of ...

Following the news of Marc Weinstock‘s new oversee of a unified global marketing and distribution team at Paramount as President of Worldwide Marketing & Distribution, we’ve received news that a ...

A friend of mine who’s been phenomenally successful growing his own businesses told me that if there was one thing he’s seen lead to more business failures than anything else, it's lack of forethought ...

Culver City-based Sony Pictures Entertainment merged its theatrical, home entertainment and television distribution marketing teams in the U.S., resulting in about 35 layoffs. The U.S. will be run ...

Fox said Thursday it has promoted Inae Wilson to Executive Vice President of Broadcast Distribution & Marketing. Wilson, a twenty-two year Fox veteran and former SVP, will broaden her oversight, ...