The days of going to a store to shop or browsing online may soon be over. Virtual reality technology has the power to transform the shopping experience. From transporting customers to another world to ...

Download this free collection of case studies to learn how top B2B brands are deploying virtual and augmented reality in marketing to great effect B2B marketing has been talking about the ...

As digital commerce continues to dominate the market and the influence of traditional high-street retail has lessened, it’s clear that consumer behaviours and shopping expectations have profoundly ...

I witnessed a rare thing yesterday – a virtual reality product designed specifically for use in a B2B environment. And not just at a trade show. You may have noticed that the hype about VR went into ...

Those who are old enough to remember VRML, will recall that the the technology rode the wave of virtual reality hype in the 90’s, fusing the burgeoning world wide web with a vision of dragging the ...

Photo courtesy of Groove Jones. Is virtual reality ready for prime time in retail? The truth is, some may argue yes and others may argue no. The technology — which is a computer-generated simulation ...

Just before my honeymoon in 2017, I bought a Samsung Gear 360 to capture some photos and videos in Scotland. I had never used a 360 camera before, and I thought Scotland would be a picturesque ...

When Oculus VR started to seriously consider its future as a business, it laid out two roadmaps. The first one is what vice president of product Nate Mitchell describes as "the plausible," a baseline ...

With its ability to simulate realistic conditions and create an immersive environment, virtual reality allows users to learn and have experiences in an environment that’s both engaging and safe. While ...

The water is rising. Wind roars through your ears and you can feel the rooftop underneath your feet shake. In every direction you look, the flood waters are slowly creeping up. Through the driving ...