Situational factors influencing customers are external factors usually outside of the control of marketers, manufacturers and, sometimes even retailers. In general, the situation affects how consumers ...

Toyota, Ford, Honda, and Chevrolet continue to top the rankings in Consumer Reports' annual Car-Brand Perception Survey, standing out as the leading brands in consumers' minds. These perennial leaders ...

Cultivated meat is being put forward as a sustainable alternative to conventional meat production. With a growing number of food tech entrepreneurs digging their teeth into lab-grown beef, pork, and ...