Fender has rolled out three new additions to its limited edition 70th Anniversary Stratocaster series, including the futuristic color-changing Ultra Strat HSS, a reissue of its original 1954 build and ...

Fender has celebrated the first anniversary of its flagship Tokyo store by releasing an unprecedented special edition Stratocaster – and it’s unlike any Strat you’ve come across before. The unveiling ...

Close your eyes and imagine the silhouette of an electric guitar. More likely than not, you’re picturing a Fender Stratocaster. That’s how Fender CMO Evan Jones described the ubiquity of the brand’s ...

Fender is celebrating the 70th anniversary of the iconic Stratocaster with limited edition lineups. The Limited Edition Stratocaster lineup includes the Player Stratocaster with a Nebula Noir finish, ...

Forbes contributors publish independent expert analyses and insights. I write about music and the business of music. In 1954, Leo Fender revolutionized the electric guitar and music forever with the ...