Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Polygon Labs, the entity behind the layer-2 blockchain network Polygon, collaborated with Google Cloud and Accenture on a paper detailing how brands can benefit from integrating Web3-based loyalty ...

December 11 — Blockchain technology first gained widespread attention because of cryptocurrencies, but its influence has long since expanded into many areas of the digital economy. What began as a ...