With their growing popularity and versatility, social media platforms like Facebook provide a highly effective way to target specific audiences. A few simple steps can designate demographic factors ...

Why is geotargeting so important? It brings many improvements to scaling efforts, budget optimization, reporting, and aligning insights with other marketing channels (both digital and non-digital). No ...

Geotargeting (or location targeting) allows you to only show ads to people in the locations that matter to your business so you don’t waste money on clicks that will never convert. Aside from ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. Did you know that 32% of U.S. consumers use the internet to ...