Design has become ingrained in our culture in recent years. Visual storytelling is now more prominent because of social media and mobile browsing, and it’s forcing brands to up their content marketing ...

Ads serve one purpose -- encouraging customers to buy the advertised product or service. The Gestalt principle, based in simplicity, states that the whole is greater than the sum of its parts.

Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. To learn more about how to create visually digestible interfaces, download the free e-book Web UI Design for the ...