RainFocus™, provider of the next-generation event marketing platform, today released its 2026 B2B marketing forecast, a ...

Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it will impact our marketing ...

This article was co-authored by Matt Wakeman, Weicong Zhao and Joseph Enever, analysts in the Gartner Marketing Practice, ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies. Necessity is often called the mother of ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

With the death of third-party cookies underway, the pressure is on marketers to adopt new solutions for targeting, tracking and measurement before long-standing tactics become inoperable by the end of ...

Some misinformation—whether it’s misnaming or misunderstanding—sticks around far longer than it should. We’ve known since the 1920s, for example, that vitamin D is a hormone, not a vitamin, yet we ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...