Around three-quarters of U.S. internet users regularly or always search for visual content prior to making a purchase, according to eMarketer; only 3% never do. When it comes to shopping online, ...

Google added a new section of their developer pages focused on best practices for ecommerce websites. The new pages are aimed at developers but are equally useful to any ecommerce site publisher that ...

Google Analytics is free for everyone to use; we've seen numerous screenshots of its parts used in reports to show how much traffic is accumulated within a certain period of time. Meanwhile, it's also ...

A significant 37.5% of ecommerce website traffic comes from search engines, making SEO critical for visibility and attracting potential customers. Focusing on product-focused keywords, improving ...

Even though most web professionals and marketers know about Google Analytics, not many understand how they can fully unlock all the power of this free analytics software. If you have an ecommerce ...

Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). Beginning July of 2023, ...

Google has added a multipage set of new help documentation around e-commerce best practices for Google Search. The docs include how to build the best possible e-commerce site for your users and Google ...

Google will buy Channel Intelligence Inc. for $125 million to add marketing tools for retailers. The company focuses on helping consumers find and buy products online. CI tracks nearly 15 percent of ...

It’s hard to turn a profit in ecommerce, and for a long time that didn’t matter. But as ecommerce has become a more prominent contributor to retailers’ bottom lines, and the cost of doing business ...

Opinions expressed by Entrepreneur contributors are their own. I have been a long-time fan of the ecommerce industry. As offline retailers were struggling to compete with online retailers, many large ...

As the coronavirus has sent more shoppers online, Google, GOOGL after several failed attempts in the past, is again trying to grow its share of the e-commerce market. The question is, will it work ...