TikTok recently pulled a tool that allowed researchers and others to study the popularity of hashtags on its app. The change, first reported by The New York Times, came shortly after researchers ...

Instagram in 2025 is a different game. With competition at an all-time high and the algorithm constantly shifting, simply posting quality content isn’t enough. Creators and brands now need to be more ...

In the vast and competitive landscape of YouTube, leveraging hashtags can be a powerful strategy to increase video visibility, drive more views, and enhance overall channel performance. Here’s a ...

Twitter (now X) and hashtags are inseparable. But for most marketers, hashtag strategy remains stuck in a 2015 mindset: stuff your tweet with trending tags and hope for the best. That approach doesn’t ...