When Hello Kitty popped up on a coin purse in Japan in 1975, the character created by Yuko Shimizu was an instant hit with consumers. Hello Kitty eventually made her way to the United States and ...

Hello Kitty — the lovable fictional character created for Japanese entertainment company Sanrio by designer Yuko Shimizu in 1974 — is celebrating its 50th birthday with special collaborations all year ...

The team over at adidas Originals seems to have found a collaborative recipe for success. After lending its classic Stan Smith silhouette to franchises such as The Simpsons, adidas continues its ...

The German sportswear label Adidas recently launched a fresh take on its Adidas Forum Bonega sneakers in collaboration with Hello Kitty. The Hello Kitty and Friends x Adidas Forum Bonega shoes are a ...

Adidas Superstar “Hello Kitty” sneakers are no less than the superstar for kids in the true sense. Adidas, known for its iconic 3-Stripes and collaboration with elements of pop culture, is bringing ...

For an example of adidas doing what they do best look no further than the adidas Originals EQT Ball ADV. It falls well into the EQT ADV lineage, with a build that is unmistakably eye-catching thanks ...

The highlight of the collection is this kawaii take on the Adidas Superstar (¥15,400, pictured above) featuring the top of Hello Kitty's head with her iconic bow, a polka-dot heel tab and colourful ...