In today's fast-paced world, QSRs have become a staple for many consumers seeking convenient and affordable meals. To foster customer loyalty and drive repeat business, these restaurants have ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

The battle for loyalty is heating up, as major chains roll out new partnerships and membership perks. Meanwhile, smaller ...

Around the holiday season, the top global brands strive to use marketing to evoke emotions, promote sharing and create unforgettable moments. They look for ways to differentiate themselves from their ...

The reimagined SmartRewards platform is expected to increase customer engagement by 275% this year. "This relaunch represents a huge step forward for EG America and our guests," said EG America ...

Kapalua's Plantation Course on Maui, host of The Sentry — the first event on the PGA Tour's annual schedule — is among the Troon-managed facilities that are part of the company's new customer loyalty ...

McAlister’s knows what it’s doing when it comes to building loyalty. The 560-unit chain has more than 5.4 million members and retains the highest portion of extremely high frequency guests (20-plus ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Eagle Eye, a software-as-a-service (SaaS) and AI technology company specializing in loyalty and marketing solutions, announced the release of Smart Rewards on Monday, a new platform designed to ...

Cathay Pacific has detailed some significant changes to its Cathay rewards program, which usually signals bad news for passengers. However, Cathay’s update is mostly great. “We are evolving the Cathay ...

Companies in a wide range of industries commonly develop incentive programs for vendors, including preferred vendor or loyalty programs, to increase sales or establish loyalty. Acceptance of the terms ...