Plus: Apple’s New iPad Ad Doesn’t Exactly Crush It, Google Brings AI To Search, TikTok To Automatically Label AI-Generated Content, Disney And Warner Bros. Discovery To Offer New Streaming Bundle It’s ...

I read something the other day that lit my brain on fire: "Stop making ads, start making art." It was a mic-drop moment. It ...

Opinions expressed by Entrepreneur contributors are their own. It’s kind of strange to be the proprietor of my own PR and marketing firm, advising other business owners on how they may be able to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Solomon Thimothy There’s ...

As a result, leading industry professionals have to adjust and ask some crucial questions: What does it mean to be a “modern marketer”? And how can 2025’s marketers effectively differentiate ...

Are you a B2B marketer who struggles to demonstrate how your work drives positive business outcomes? Do you battle to justify investment in marketing? Or perhaps the rest of the business just doesn’t ...

The sheer number of metrics available to a marketer in 2024 can be overwhelming. Not all are created equal, but one often flies under the radar: Share of Voice. SOV can significantly enhance ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Marketing is often described as both an art and a science—which creates an ongoing tension because attribution is hard. My husband goes to the Gartner IT conference every year. Most recently, he ...

If you build a brilliant product and no one knows about it, does it even exist? When I launched Jotform in 2006, I wasn't just worried about bugs or crashes — I was worried that my product wouldn't ...

Less content, more substance: Prioritize creativity and value over volume in marketing strategies. Build authentic connections by thinking like your customer, not just a marketer. I read something the ...