If you’re a business owner with a website, you’ve probably considered adding a blog. It’s a worthy thing to ponder. According to an annual survey conducted by Orbit Media, 80% of bloggers report ...

We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Promotion aims to inform, persuade, and remind customers to buy ...

While scrolling through Instagram, if you've ever come across images of a laid-back yet sophisticated cocktail party filled with effortlessly cool people drinking colorful cocktails and spritzes, that ...

Earlier this month, I published an article on how to leverage a large Instagram account to build a lucrative career. Today, I want to approach the same topic, this time from the brand’s point of view.

World Thinking Day, celebrated annually on February 22, is an opportunity for businesses to think creatively and foster innovation. Originally rooted in global Girl Guiding and Girl Scouting, the day ...

I am looking for ways to promote my business on a low cost budget. Do you have any experience with public relations? Let’s catch everyone up. According to the Small Business Encyclopedia, public ...

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As our social-media feeds and inboxes get busier and busier, our attention span decreases accordingly. None of us have time to spend following a company or a person who talks about himself all day ...

You need to remember that just because lots of people use social media, it doesn’t mean that they will all be willing to join your event and spread the word about it. Follow the steps outlined below ...

In today’s fast-paced business world, staying ahead of the curve is crucial. One way companies could gain an advantage is by harnessing the power of Generative Pre-trained Transformers, or GPTs.