So-called “clean rooms” may not be widely used in CPG marketing – yet – but a Kellanova pilot demonstrates how secure, privacy-safe data sharing between brands, retailers and other stakeholders can ...

Nearly 200,000 posts using the hashtag #TheSummerITurnedPretty have been shared in the past month on TikTok alone, generating 2.9 billion total views.

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

CONWAY, Ark.--(BUSINESS WIRE)--Acxiom, the connected data and technology foundation for the world’s leading brands, today announced it has won the Best Marketing Insights Platform award in the 8th ...

Snowflake is enhancing its data clean room product following its acquisition of Samooha in December. Growing privacy legislation and loss of identifiers have increased use of clean rooms in marketing.

Data collaboration platform LiveRamp is acquiring data clean room software provider Habu in a cash and stock transaction valued at approximately $200 million, the companies announced. The acquisition ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Every third business was using a data clean room (DCR) in 2023, and ...

The last five years saw our industry’s conventional models of ad targeting and measurement evaporate with the regulatory and cultural shift toward privacy. But out of these ashes, the advance of clean ...

Kellanova had a problem with Special K in the U.K. last year. The vitamin- and protein-rich cereal had seen volumes decline and stagnating market penetration. As its premium price went up, indexed at ...

CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers, is partnering with Pinterest and LiveRamp on a new data clean room initiative.

LiveRamp (RAMP) recognized for extensive partner network, interoperable architecture, and native activation SAN FRANCISCO--(BUSINESS WIRE)-- LiveRamp (NYSE: RAMP), the leading data collaboration ...

The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card. And the first paragraph is a doozy. “Don ...