Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

Manufacturers introducing an industrial product to a foreign market face a difficult decision. Should the product be marketed primarily by captive agents (company salesforce and company distribution ...

Channels of distribution are defined by the Reference for Business website as the overall way in which products get from the manufacturer to the end user. To maintain a customer base, a retail company ...

Goods produced in factories and/or commodities produced in agriculture must reach consumers. The systems by means of which goods reach the consumer are known as distribution channels. These are ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

It wasn’t too long ago that companies painted clear dividing lines between their brick-and-mortar and e-commerce distribution operations and relied on a “never the twain shall meet” philosophy. Their ...