High-intent traffic deserves high-performing pages, and these landing page builders help marketers create them with precision ...

As I reported in a recent column, Revealed: Which E-mail Tests Work Best, MarketingSherpa research into 3,637 real-life marketers' tests showed landing-page copy tests were the big ROI winner. On the ...

Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape performance.

Have you ever noticed that when you start talking landing page testing with marketers, eyes glaze over? If you dig a little deeper, you quickly realize why. Everyone but the marketer often controls ...

Creating an online presence used to require technical skills, hiring designers, or spending weeks building a website. Today, AI tools have simplified this process, allowing startups, creators, and ...

This past week I was asked by a reader to address the benefits of "paid search advertising" as a strategy for testing your marketing strategies. What I found out is that many small business CEOs haven ...

Designing a high-converting landing page can enhance your conversion rate by up to 300%. The key elements of a high-converting landing page include a hero image or video, a unique selling proposition ...

Since "Testing" was a significant subject at last week's Conference by Mediapost Communications, this timely report from Marketing Sherpa about Case Study #CS31905: Landing Page Testing and ...

Ben Pfeiffer is the President and CEO of Rank Smart Search Marketing, an organic search engine optimization and marketing firm. He is an industry veteran, writer, and speaker with over 12 years ...