Even the biggest names in business aren’t immune to financial disaster. Companies that once dominated their industries have found themselves on the edge of collapse. They fought to survive against ...

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We’re in an age where AI-fueled rapid prototyping and sleek direct-to-consumer startups seem to capture all the attention. But some of the most profound design disruptions didn’t start in a founder’s ...

Forbes contributors publish independent expert analyses and insights. Jason covers the intersection of the creator economy, media and more. Paramount Global’s library is one of the deepest in ...

Heyyyy legacy brands, how you doin’ these days? Bet it feels like a bit of a minefield out there watching your brethren attempt big swing rebrandings, with extremely varied results (from Clearly ...

What can the heiress of an American music icon teach ambitious entrepreneurs, brands, and business leaders about legacy? It turns out, quite a lot. While most brands struggle to create fame and ...

Cursive logos were all but declared dead in 2024 after even Johnson & Johnson ditched its iconic script logotype, controversially followed by Washington College. Gen Z just can't read joined up ...

In a world where every brand aims to capture the cultural zeitgeist, few succeed in blending artistry, authenticity, and purpose quite like Street Lotto. Known for his work as a marketing and branding ...

Legacy Brands International, an investment group managed by South Jersey restaurateur Amol Kohli, has acquired the parent company of family-friendly casual dining chain Friendly’s. Under the terms of ...

Ed Lopez and Ben Van Der Fluit were early executives on the Critical Role team. They helped the eight cofounders build a ...

We’ve all heard it: not integrating web3 for your brand could mean losing an opportunity to cultivate community and build new connections with audiences. Many brands, however (especially in the luxury ...

Five-hospital Portland, Ore.-based Legacy Health began as Legacy Health System in 1989. In 2009, it began a rebranding campaign to better reflect its breadth of healthcare offerings as a health system ...