Overall, Sarah Shim – founder of personal color analysis and styling studio Yoni Color Studio in Los Angeles – says that a spring color palette consists of soft and sunny pastels, vibrant tropical ...

Seasonal color analysis, a fad from the 1980s seeking to identify a person’s most flattering color palette, is drawing views and exasperation on TikTok. By Callie Holtermann A barefaced woman studies ...

Have you ever tried on an item of clothing and immediately put it in the "no" pile, but couldn't quite figure out why. Well, its color might be to blame. Color and style consultant Julia Dobkine, aka ...

Looks like you’ve been wearing the wrong shade of green. Color analysis helps identify the shades that best complement your natural features by categorizing you into a "season" based on undertone, ...

Are you a summer? Or perhaps a winter? No, I’m not asking you about your preferred season. I’m talking about color analysis – the latest TikTok phenomenon that might just change the way you get ...

A while back, I used an app to figure out if I was a deep winter, cool summer, clear spring, or warm autumn. Like many others, I hoped it would help me avoid colors that wash me out and find those ...

Whether you're a winter, autumn, spring or summer, we've nailed down the best pieces to shop for your color season. We don't know about you, but the color analysis trend has been all over our TikTok ...

If you’ve been on TikTok at all within the last year, you’ve likely come across a few videos about the recent color analysis revival. They all typically follow the same format: a bare-faced client ...