Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV ...

Local advertising is thriving and is projected to pull in an impressive $33 billion this year, showing a strong 16% year-over-year growth. At the same time, including diverse audiences in media plans ...

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

Search engine optimization (SEO) can feel incredibly overwhelming to many business owners. But did you know that one of the most effective SEO strategies is to target your internet marketing efforts ...

Pillsbury, Dr. Squatch and Scrub Daddy are among the brands getting into the Halloween spirit. Football season has just started. Sundays are for watching your home team and ordering your favorite ...

Even though the consumer-driven side of the economy is slowly recovering, most small-business owners know that revenue gains have been incremental. How can one generate a boost in sales on a tight ...

I get asked this question at least once a week: Is local newsprint advertising dead? The short answer? Absolutely not. Don’t get me wrong, it’s a great question. But in small luxury resort towns ...