To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Finally, a late contender for the most controversial rebrand of 2025 was the renaming of the Kennedy Center as the Trump and ...

The Super Bowl 59 logo is a historic and visually striking design that stands out from previous years. Unlike past Super Bowl logos that followed a standardized template with minimal local influence, ...

SALT LAKE CITY — In a moment inside the Salt Lake City International Airport last week, a crowd gathered to witness the unveiling of the Utah 2034 Olympic and Paralympic branding and logo. Cheers ...

You may have assumed the person who designed Pokemon's iconic blue and yellow logo was a Nintendo employee, working on the word for months, even years. But, it was actually an American artist brought ...

What does it take to rebrand a huge sports team? GQ finds out. Join design expert Justin Thomas Kay as we look at the evolution of La Liga’s FC Barcelona logo, from their founding diamond logo to the ...

The City of Austin's new municipal logo hasn't been officially unveiled by the city yet (despite a press conference addressing the logo's leak and its slow rollout across city websites), but it's ...

As one would expect for a gracefully aging institution, the aesthetic of Willamette Week has evolved over the years—broadsheet to tabloid, new designs to fit the decades. Along the way, the logo, or ...

Cracker Barrel has unveiled a new logo design, sparking criticism from fans online. The rebranding includes menu changes, restaurant renovations and an "enhanced brand look and feel," according to a ...

When you get a spontaneous call from the president of Nintendo of America, you don’t ask too many questions. You just take the call. That’s the advice that was given to designer Chris Maple by a ...

Cracker Barrel has found itself at odds with its fans after removing "Uncle Herschel" from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price.