On March 10, 2025, the Belgian Data Protection Authority (BDPA) updated its 2020 guidance on the processing of personal data for direct marketing purposes (see the updated guidance here in French and ...

Regulatory compliance importance. Complying with regulations like GDPR and CCPA strengthens brand reputation by demonstrating responsible data handling. Transparency drives trust. Promoting ...

Marketing is built on one essential element: accurate information. As marketers, we're always collecting and analyzing data to understand customer behaviors, preferences, and trends. That information ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of B2BC contacts, with email and digital IDs, that drive business growth. B2B marketers are swimming in data, yet many still struggle to ...

According to SDAIA, the confirmed breaches included the unlawful collection and processing of personal data, the disclosure ...