Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

In 2026, the most valuable creators will operate like editors. They will publish regularly and will curate products across ...

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Picture this: It’s late 2022, and tech layoffs are ...

Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. It begins with thoroughly analyzing your target audience, market trends, and competitors.

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Learn how a harvest strategy helps maximize profits by cutting costs on aging products in marketing and investing. Discover the benefits and applications today.

Wyndham Hotels & Resorts operates one of the world’s largest hotel portfolios, spanning 25 brands and more than 9,000 properties across 95 countries. Behind those numbers are roughly 6,000 franchisees ...

The Chief Officer for Distribution and Content Strategy at GAM Media, a general entertainment, family-friendly cable network known as “Great American Media,” has been selected to serve as ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

Goldstine landed the top job less than a year after being shown the door at Warner Bros. Pictures, where he arrived after long stints at both Universal and Sony. By Pamela McClintock Senior Film ...