Minimalist packaging has steadily gained prominence in recent years, but dismissing it as a fleeting trend underestimates its deeper significance. It is not merely an aesthetic choice; rather, it ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

But recently, there’s been a move toward simplicity. The stripped-down packaging you’ll often see is reminiscent of the minimalist art that flourished in the 1960s. A reaction against overly complex, ...