How much can where you live say about who you are? According to a new interactive map by geographic information firm Esri, a whole hell of a lot. Esri’s “Tapestry Segmentation” database mines ...

Recently I wrote an article about why so many stores ask for your ZIP code at check-out. With your name and ZIP they can turn to outside data brokers to learn your address, phone number and email -- ...

New research released Monday from the Census Bureau and a team of researchers visualizes the data, taking a close look at children’s possible outcomes based on where they grow up. One of the ...

When it comes to paying with plastic at the cash register, you know the drill. A quick swipe, a signature and the contents of your shopping cart are yours. But sometimes the cashier asks for one more ...