NBA legend Michael Jordan didn't hold back on young players looking to create their own logo or start their own brand.

Michael Jordan got to the top of the mountain and stayed there thanks to his relentless pursuit of greatness. Jordan’s ...

The NBA's logo immortalized Jerry West's legacy. Whenever people see his silhouette dribbling the basketball, they remember his greatness and impact on the sport. For those who have been wondering why ...

The NBA is kicking off the 2025-26 season with a brand-new tradition, one that will literally shine on the court. For the first time in league history, award winners from the previous season will wear ...

Michael Jordan discussed issues plaguing current signature sneaker logos for NBA players during his segment on NBC.

During Game 1 of last season's NBA Finals, complaints quickly arose online that there was nothing on the court in Oklahoma City to identify it as a Finals game — it looked exactly like the court from ...