Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive ...

Style addresses questions of style, stylistics, and poetics including research and theory in discourse analysis, literary and nonliterary genres, narrative, figuration, metrics, rhetorical analysis, ...

Communication and media professionals have called for a deliberate effort to reshape Nigeria's national identity through storytelling and strategic communication. They made the call on Saturday at The ...

The last time you convinced somebody of stopping or avoiding an unhealthy behavior, what was it that got them to go along? Let me bet: At least half the time it was a story. That’s because stories can ...

Narratives are an integral part of B2B communication. And engaging narratives—oral or written—help to capture attention, improve retention, effectively translate into business actions, and sow the ...

Addis Ababa, August 27, 2025 (ENA)- Serious engagement of the media and communication would play a crucial role in building a unified narrative, shared identity, and aspirations towards achieving an ...