Do you know your own shoe size? You might think you do, but there's a good chance you're walking around in shoes that aren't actually a perfect fit. Nike thinks it can change that with a new addition ...

On the morning of our most recent Halloween, Nike and Jordan Brand released one of their most eagerly anticipated sneaker drops of the calendar year. A white, black and brown version of the classic ...

Nike is officially discontinuing its line of Adapt shoes, its futuristic sneakers designed to emulate the self-lacing ones made famous by 1989’s “Back to the Future Part II.” What’s more, according to ...

CHICAGO – With consumers under lockdown logging into Nike’s workout apps and digital store, the Beaverton, Oregon-based company has been able to gather additional data on purchasing habits, personal ...

Nike announced that it will be making its fitness app free for customers year-round, and not just during the COVID-19 pandemic. The Nike Training Club app is designed to help people reach their ...

Over the past few years, Nike has heavily invested in making its stores more tech-oriented. A big part of that strategy is integrating its Nike app with the company's physical spaces and trying to ...

Mobile experiences have become a vital part of Nike's marketing strategy, providing a direct sales channel and a way to maintain one-to-one relationships with its most loyal customers. Nike's active ...

With Super Bowl 53 getting ready to kick off in Atlanta, brands are seeing dollar signs. And you know Nike, given its status as a sportswear giant, has to go all out for the event. That's why the ...

Nike's mobile apps have helped to fuel sales growth during the pandemic as part of the sportswear giant's effort to boost direct-to-consumer sales. Those apps urge people to participate in a range of ...

Nike launched another of its retail-of-the-future experiments Thursday in West Hollywood, opening a concept store that aims to lure the digital shopper with personal services and experiences. And the ...

Victoria Song is a senior reporter focusing on wearables, health tech, and more with 13 years of experience. Before coming to The Verge, she worked for Gizmodo and PC Magazine. Although Adidas and ...