Nivea has pulled a deodorant ad that declared "White Is Purity" after people protested that the slogan is racist, and after others hijacked the ad’s online campaign with comments about white supremacy ...

Companies like to push the envelope with their ads. Sometimes the gamble works, sometimes it doesn't, and sometimes, like in the case of a new advertising campaign from Nivea, the whole thing turns ...

*Nivea is flirting with white supremacy in a new ad for its invisible deodorant. The beauty brand used the slogan “white is purity” for the ad posted on its Facebook page, which was geo-targeted at ...

Nivea has since deleted the ad and the brand’s parent company, Beiersdorf Global AG, issued a statement to the Washington Post apologizing for the inadvertently offensive ad: “That image was ...

If you took a quick glance at the latest Nivea ad to appear on Nivea's Middle East Facebook page to promote its Invisible for Black and White deodorant, maybe you wouldn't see what all the fuss is ...

Nivea has pulled a deodorant ad that declared “White Is Purity” after people protested that the slogan is racist, and after others hijacked the ad’s online campaign with comments about white supremacy ...

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Nivea has pulled a deodorant ad that declared "White Is Purity" after people protested that the slogan is racist, and after others hijacked the ad’s online campaign with comments about white supremacy ...