You’ve probably noticed an influx of seasonal television advertising campaigns by retail brands in the build-up to Christmas. These spots tend to attract widespread media coverage and acclaim upon ...

Marketing is all about feelings. And the more powerful feeling you evoke, the more you’ll be able to sell something to your ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Nostalgia can be defined as a sentimental yearning for the past, ...

Nostalgia marketing—referencing the past to spark positive emotions—can be a highly effective tactic. What makes it work so well? An infographic (below) from Spiralytics explores what gives nostalgia ...

An evocative ad campaign for Keds sneakers in the 1990s had women reminiscing. "What size Keds were you wearing," prompted the ads, "when they stopped delivering milk? When your mother was the ...

Few U.S. food brands have managed to survive through a world war, two bankruptcies and increasing consumer demand for healthier products — but one icon has managed to last and even thrive. Twinkies, ...

Life on Mars, Spandau Ballet, the Fiat 500 – it seems consumers of 2009 are bombarded almost daily with retro echoes from twenty and thirty years ago. But how do food retailers concretely tap into ...

One of the first posts I saw go viral on Bluesky in the new year was this one, above, about nostalgia, started by Erin McKean. Some of the old-time sensory experiences the 1.2K respondents mentioned ...