“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Greitzer, co-founder at Actable Data.

Like countless other people who needed to set up a home office in March 2020, I went shopping online for a standing desk. One site had an augmented reality (AR) engine meant to illustrate what its ...

With the emerging trends in data and success metrics, the crown is likely to go to businesses that grasp and utilize their data to its maximum capacity. The way to cut the clutter is by leveraging ...