Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 10 years, dealing with this change has been tough. The ...

Traffic, conversion, and ROI are key performance indicators that can help maximize your internet marketing potential. Otherwise, your campaigns are doomed. Without good analytics, 97% of inbound ...

The ability to import goals from Google Analytics into AdWords just got even more useful. Now you can tailor them to your paid search objectives by adjusting the conversion settings on each imported ...

Google announced it is now much easier to link your AdWords account to your Analytics account. To do so, go to Google Analytics and click on the Admin section. Then click AdWords Linking in the ...

The other day, Google AdWords and Analytics customers began reporting that they received an email from Google Analytics asking them to reestablish a link between their Analytics account and AdWords ...