In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

In an arduous beauty market, packaging cannot merely be a container; it must give the customer a truly wonderful experience of the brand.

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

Meal kits are notorious for their packaging problem: A typical delivery might come with insulation, gel-filled icepacks, and tiny containers or bags holding individual ingredients–like a few leaves of ...

Manufacturers spend more than $150 billion a year on product packaging, or roughly 7 to 10 cents of every dollar that goes into a product. Much of that is designed to make goods attractive, protect ...

Apple makes well-received products, but something that sets it apart from other brands is its attention to detail. From tight corner radius rules and iconography to the familiar look of Apple Store ...

From Issue Five of Gear Patrol Magazine. Discounted domestic shipping + 15% off in the GP store for new subscribers. Gear Patrol’s Senior Art Director, Andrew Haynes, is an expert in product packaging ...